Peter Hollens is an American pop singer and producer who is best known for his work on YouTube as an a acappella cover artist. He has an estimated net worth of $1.1 million. His content is mainly making covers of various popular songs mainly a cappela category. He has collaborated with the likes of Brian Wilson, Jason Mraz, Hunter Hayes, Lindsey Stirling, George Watsky and The Piano Guys. He co-founded the University of Oregon’s male a cappella group On The Rocks and was featured on NBC’s The Sing Off.
How Much Money Does Peter Hollens Earn On YouTube?
The channel has over 2.6 million subscribers as of 2020 and has accumulated over 550 million views so far. It is able to get an average of 300,000 views per day from different sources. This should generate an estimated revenue of around $1,500 per day ($550,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The long the viewers watch their videos, the more money they earn.
Peter makes extra income through performance in front of an audience, selling music etc. He also makes a large chunk of his income through his Patreon account where loyal fans can contribute to his work by donating a monthly fee. He currently makes an average of $12,000 a month from there.