5-Minute Crafts is a DIY YouTube channel that is owned by a company known as TheSoul Publishing which is based in Limassol Cyprus. It also owns other big brands like BrightSide. The content is usually a compilation of DIY projects, life hacks, crafts and any other content they find interesting. At some point it was the 3rd fasted growing YouTube channel and has so far generated over $70 million for the company
How Much Money Does 5 Minute Crafts Earn On YouTube?
The channel has over 70 million subscribers as of 2020 and has accumulated over 18 billion views so far. It is able to get an average of 3 million views per day from different parts of the world. It should be able to generate an estimated revenue of $15,000 per day ($5.5 million a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.