8 Passengers is a YouTube channel created by a couple known as Kevin and Ruby Franke. They have an estimated net worth of $2.5 million. The content of the channel is mainly family vlogs of their six kids named Chad, Abby, Julie, Russell, Eve and Shari.
Kevin is an assistant professor of civil engineering at Brigham Young University. He had initially graduated Magna Cum Laude from Utah State University with a Bachelor of Science degree in Civil Engineering. He got his masters from University of Washington then his PhD from Brigham Young University. He has previously worked as a professional geotechnical/earthquake engineering consultant for over 7 years.
How Much Money Does 8 Passengers Earn On YouTube?
The channel has over 2.5 million subscribers as of 2020 and has accumulated over 1.2 billion views so far. It is able to get an average of 530,000 views per day from different sources. This should generate an estimated revenue of around $2,600 per day ($950,000 a year) from the ads that run on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Kevin makes extra income as a professor. 8 Passengers also does sponsored videos from time to time and has worked with companies like ThredUP, Crock Pot, Warren Orthodontics, Maytag Vacuums, Cozmo, Kleenex and a bunch of others.