Dawson is the YouTuber from Arizona who runs the channel BigDawsTV and prefers to be called Big Daws. He has an estimated net worth of $2.6 million. He used to attend Arizona State University but dropped out once his YouTube channel blew up. His videos are mainly about pranks he pulls in public and sometimes using the same pranking methodology to give back to the society. He also runs a second channel called BigDawsVlogs where he posts behind the scenes videos and vlogs.
How Much Money Does BigDawsTV Earn On YouTube?
The main channel has over 8 million subscribers as of 2020 and has accumulated over 1.3 billion views since starting out. In a day the channel gets an average of 600,00o views and this should in turn generate an estimated revenue of $3,000 per day ($1.1 million a year) from YouTube ads. His vlogging channel has around 300,000 subscribers and gets an average of 70,000 views per day. This should result in earnings of around $280 a day.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Big Daws makes extra revenue from selling merchandise which are mainly t-shirts.