Doctor Squish is popular YouTuber from the United States who is well known for her ‘all things squish’ videos. She currently lives in Japan and has stayed there for around 8 years. She has an estimated net worth of around $1.7 million. Her content is mainly filming herself squishing various toys and taking a look at what is inside. She is usually joined by Little Squish (daughter) and Papa Squish (her husband) who repairs squishies and gives them to her full of surprises. She also makes all sorts of cool DIY slime and reviews putty and anything else squishiliscious.
For privacy reasons, she has never revealed her face nor her name on the internet and doesn’t plan to.
How Much Money Does Doctor Squish Earn On YouTube?
The channel has over 3.2 million subscribers as of 2020 and has accumulated over 830 million views so far. It is able to get an average of 200,000 views per day from different sources. This should generate an estimated revenue of around $1,000 per day ($365,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.