Benny Fine and Rafi Fine are the ones who are popularly known as Fine Brothers (FineBros). They have an estimated net worth of $32 million. They run the popular YouTube channels Fine Brothers Entertainment and React. It is also a full service production company of digital series, television shows and feature films. Their content is mainly react videos. Every week there are different shows where different groups of people such as Teens, YouTubers, Emo Dad, Elders, Parents etc react to different things going on in our daily lives. On Saturdays they do sketch comedy, YouTube spoilers and other bonus react content.
The brothers started doing videos when they were teenagers and uploaded their first video in 2004. They grew up in New York. Rafi has a degree in film studies from Hunter College. Most of their uploads were done on MySpace. They started doing YouTube on the side in June 2007 when they still low paid video producers.
How Much Money Do The Fine Brothers Earn On YouTube?
The FBE channel has over 20 million subscribers as of 2020 and has accumulated over 9.5 billion views since starting. Around 4 videos are uploaded in a week on Sunday, Tuesday, Thursday and Saturday. The channel is able to get an average of 3.5 million views per day across all its videos cumulatively. This should result in an estimated revenue of around $17,500 per day ($6.4 million a year) from ads.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Fine Bros have gotten endorsement deals from big companies like Ford, AMC and Comedy Central which pay thousands of dollars for the mention of their brand. They also created MyMusic, a sitcom funded by YouTube’s $100 million original channel initiative. They also have other YouTube channels called FBE2 and React which are also huge.