Guava Juice is a YouTube channel run by Roi Wassabi, a former member of the Wassabi Productions. He has an estimated net worth of $18 million. The channel has gaming videos like Roblox, Happy Wheels, Horror Games and other random games. Other content are like challenges, DIY videos and other different content. Roi has an undergraduate degree in film studies. He started doing YouTube videos back in 2006, two years before being joined by Alex and the two created one of the most popular YouTube channels. He then decided to venture solo in the industry doing a different type of content.
How Much Money Does Guava Juice Earn On YouTube?
The channel has over 16 million subscribers as of 2020 growing by an around 8,000 new subscribers daily and has accumulated over 6 billion views so far. Roi uploads around 2 videos per day almost everyday. In a day, the channel is able to average around 3.5 million views from different sources. This should generate an estimated revenue of around $17,500 per day ($6.4 million per year) from advertisements that run on the videos.
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Roi makes more money through merchandise sales which consists of limited edition tshirts, Guava Juice boxes and others. He also gets big sponsorship deals from Grossery Gang, Pixy Stix etc. He also had an old vlog channel that he stopped posting videos on.