Michael Santana is the guy who is famously known as Imaqtpie. He used to play as AD Carry for team Dignitas, a professional gaming team based in the United Kingdom. He has an estimated net worth of $800,000. He mainly plays the game called League of Legends and posts commentary videos on YouTube plus also streams the gameplay on Twitch.
Michael came up with his username as a result of his mom saying he is cute. He is half Colombian and half Cuban. He describes his style of play as “mentally challenged”.
0How Much Money Does Imaqtpie Earn On YouTube?
The channel has over 1.7 million subscribers as of 2018 growing by 2,000 new subs daily and has accumulated over 550 million views so far. In a day, it is able to get an average of 500,000 views from different sources. This should result in an estimated revenue of around $750 per day ($270,000 a year) from the ads that run on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Michael is able to generate extra income through his Twitch account where he has over 1.5 million followers. This is through subscribers who pay a monthly fee to access extra features, donations and ad revenue.