Jay Shetty is a popular YouTuber from London United Kingdom who is a self dubbed “urban monk”. He has an estimated net worth of $2.5 million. A meeting with a monk made him to also want to become a monk right after graduating from college with a degree in behavioral science. He has always been fascinated by behavioral science and ancient wisdom. He spent most of his summers in India where he was trying to find the balance between the old books and the new science. He has traveled in different parts of India and Europe for three years balancing daily self improvement with humanitarian work. His content is mainly focused on encouraging viewers to better themselves and the world around them.
Outside YouTube, Shetty is a host of a digital morning show for Huffington Post for the past 8 years. His videos have garnered hundreds of millions of views.
How Much Money Does Jay Shetty Earn On YouTube?
The channel has over 4 million subscribers as of 2020 and has accumulated over 150 million views so far. It is able to get an average of 100,000 views per day from different sources. This should generate an estimated revenue of around $500 per day ($180,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Shetty runs more shows on his Facebook account where he has over 20 million followers. He posts new videos multiple times a week and these videos have mid-roll ad breaks from which he makes money from. It is estimated that his videos collectively get millions of views every day. Facebook’s mid-roll ad breaks, for which the platform takes a 45 percent cut, are available to creators in more than 30 countries and in 10 languages. Creators are eligible for the program as long as they have more than 10,000 followers on Facebook and have generated at least 30,000 one-minute views on videos that are at least three minutes long.