JianHao Tan is a popular YouTube celebrity, actor and social media personality from Singapore. He has an estimated net worth of $2.2 million. His content mainly comprises of student sketch videos, vlogs, travel videos and anything else that may be interesting for his fanbase. Before fame, he studied in Phnom Penh in Cambodia for 5 years then moved to Hano and studied in the United Nations International School of Hanoi until graduating in 2011. He is now the CEO of Titan Digital Media Pte Ltd which is a creative agency that specializes in social media marketing and video production. He has also started a production studio called Cray8 Studios Pte Ltd with his friend Ridhwan Azman. He got married to his girlfriend Debbie Soon
How Much Money Does JianHao Tan Earn On YouTube?
The channel has over 4 million subscribers as of 2020 and has accumulated over 1.2 billion views so far. It is able to get an average of 900,000 views per day from different sources. This should generate an estimated revenue of $4,500 per day ($1.6 million a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.