Karina Garcia is a lifestyle YouTuber with a self titled channel. It used to be called TheKarinaBear initially. She has an estimated net worth of $4.5 million. Her content is mainly DIY videos, reviews, make up tutorials and life hack videos. Karina started posting YouTube videos back in 2015 growing by over 250,000 subscribers in just six months. She has a twin sister by the name Marya Isabel who is also a YouTuber.
How Much Money Does Karina Garcia Earn On YouTube?
The channel has over 11 million subscribers as of 2020 growing by around 2,500 new subs daily and has accumulated over 1.6 billion views since starting out. 2-3 videos are posted every week onto it. In a day, the channel is able to get an average of 450,000 hits. This should be able to generate an estimated revenue of around $2,200 per day ($800,000 a year) from advertisements that run on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Karina gets extra income from from sponsored posts by working with companies like Carousell, AppyBounty, Audible, Exposed, Best Fiends etc. Karina has also released two different books named Karina Garcia’s Must Try DIYs and DIY Slime.