Mighty Car Mods is a YouTube channel that mainly does DIY videos on car modifications for those who like modifying their cars away from the original design. The creators are two Australians, Blair Joscelyne and Martin Mulholland. They have an estimated net worth of $1.5 million. They call themselves MOOG and Marty on the show. They started it out back in January 2008 and has been growing ever since. Filming is mostly done with a Canon EOS7D, 60D, 5D, JVC HM100 and a number of GoPros. The location of the filming is mostly done at Marty’s mother’s driveway, garage and also a shed in Western Sydney.
How Much Money Does Mighty Car Mods Earns On YouTube?
The channel has over 3.5 million subscribers as of 2020 and has accumulated over 650 million views so far. It is able to get an average of 300,000 views per day cumulatively on its different videos from various sources. This should result in an estimated revenue of around $1,500 per day ($550,000 a year) from the ads that run on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The long the viewers watch their videos, the more money they earn.
Mighty Car Mods makes extra income through brand deals and have promoted brands like WD-40 etc. They also sell various merchandise through their website.