Paolo from Tokyo is a YouTube channel created by a guy named Paolo who is currently based in Japan. He has an estimated net worth of $500,000. He is a Filipino America, California/Washington native, who moved to Tokyo over 20 years ago as an exchange student while still in high school and fell in love with the city. His content is mainly him being a Tokyo travel guide and showing his viewers things to do there. He also highlights various aspects of Japanese culture that may not be documented anywhere else. He was inspired by his experiences when he first came to Japan and does videos of things he wanted to know. Before fame on YouTube, he was a Tokyo based finance industry project manager and software development company owner which owned the app Eikaiwa. He quit his job and shut down his company to focus fully on YouTube.
How Much Money Does Paolo fromTOKYO Earn On YouTube?
The channel has over 2 million subscribers as of 2020 and has accumulated over 200 million views so far. It is able to get an average of 260,000 views per day from different sources. This should generate an estimated revenue of $1,300 per day ($475,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Paolo makes extra income through selling merchandise through his website. He also runs a secondary YouTube channel with his wife Maiko de Guzman.