(Last Updated On: February 15, 2020)


Poke is a gaming YouTube channel run by a 19 year old guy from the United States whose real name is Zack. He has an estimated net worth of $2.4 million. His content is mainly composed of Roblox videos, vlogs and other random entertaining content. He uploads a new video every single day and has been active since January 2017.

How Much Money Does Poke Make On YouTube?

The channel has over 5 million subscribers as of 2020 and has accumulated over 1.2 billion views so far. It is able to get an average of 1.2 million views per day from different sources. This should generate an estimated revenue of around $6,000 per day ($2.2 million a year) from the ads that appear on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Poke makes extra income through brand deals.

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