ThaTaylaa is a popular YouTube channel created by a young lady named Taylor from the United States. She has an estimated net worth of $120,000. Her content is mainly beauty related videos such as makeup tutorials, DIYs, makeup reviews and many others. She has stated that she loves makeup, traveling, eating burritos and helping people embrace their pale skin.
Taylor struggled for years to find products that were light enough and covered her acne. She has since used YouTube as an outlet to try and help other people who are in the same place she was.
How Much Money Does ThaTaylaa Earn On YouTube?
The channel has over 750,000 subscribers as of 2018 and has accumulated over 100 million views so far. It is able to get an average 100,000 views per day from different sources. This should be able to generate an estimated revenue of around $180 per day ($66,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.