The Reel Rejects is a YouTube channel created by Greg Alba and John Humphrey. They have generated an estimated net worth of $600,000 from the channel. The content on it is mainly focused on reacting to trailers of movies, tv shows and video games. They are also involved in doing movie reviews, vlogs, sketches, short films, spoiler talks etc.
How Much Money Does The Reel Rejects Earn On YouTube?
The channel has over 700,000 subscribers as of 2020 and has accumulated over 300 million views so far. It is able to get an average of 120,000 views per day from different sources. This should generated an estimated revenue of around $600 per day ($220,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.