(Last Updated On: February 18, 2020)


Tic Tac Toy is a YouTube channel run by a family from Phoenix, Arizona. They consist of the parents and their four kids Addy, Maya, Lucy and Jason. They have an estimated net worth of $6 milllion. Their content is mainly making silly videos such as toy hauls, crazy skits, playing games, doing challenges and going on wild adventures. They also have a vlog channel where they post various behind the scenes look at what it’s like being a family of YouTubers.


How Much Money Does Tic Tac Toy Earn On YouTube?

The channel has over 7 million subscribers as of 2020 and has accumulated over 2.3 billion views so far. It is able to get an average of 2.5 million views per day from different sources. This should generate an estimated revenue of around $12,500 per day ($4.5 million a year) from the ads that appear on the videos.

The vlog channel Tic Tac Toy Family has over 2.2 million subscribers and has accumulated 600 million views so far. It is able to get an average of 750,000 views per day which should generate an estimated revenue of around $3,750 per day ($1.4 million a year).

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

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