VINwiki is a social vehicle history reporting platform that invites people to add stories of their cars. It was founded in February 2016 by a team of car guys in Atlanta GA. The founders include Ed Bolian (a college entreprenuer who started an exotic car rental company out of his dorm room and a sales director for Lamborghini/Mclaren/Lotus), Peter Saddington (an accomplished author), Dan Huang and Dave Black.
How Much Money Does VINwiki Earn On YouTube?
The channel has over 1 million subscribers as of 2019 and has accumulated over 250 million views so far. It is able to get an average of 430,000 views per day from different parts of the world. This should generate an estimated revenue of $1,700 per day ($620,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.