Josh Richards is a popular Canadian TikTok star who has been able to amass over 15 million fans on the platform. He has been able to diversify into YouTube and has been able to generate an estimated net worth of $400,000. His content is mainly composed of various Tik Tok videos reaction videos and compilation videos in collaboration with his friends. He uploads an average of 1 – 3 videos a week on a regular basis. Aside from social media, Josh is also an actor. He scored his first acting roles in the films Brother’s Keeper and Summertime Dropouts.
How Much Money Does Josh Richards Earn On YouTube?
The channel has over 1.2 million subscribers as of 2020 and has accumulated over 300 million views so far. It is able to get an average of 700,000 views per day from different sources. This should generate an estimated revenue of $3,500 per day ($1.3 million a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Josh makes extra income through lucrative brand deals and acting gigs.