Nicolette Gray is a popular American YouTuber from Beverly Hills California with a self-titled channel. She has an estimated net worth of $350,000. She first got very famous when she was labelled “bratty” teenager with a monthly all0wance of $5,000 by media. She also had a personal trainer, driver and nanny. She has appeared on Dr Phil because she was upset at the fact that her mother cut down her allowance and now she can’t live off $1,000 a month. Her content on YouTube is mainly fashion and beauty related as she documents her lavish lifestyle.
How Much Money Does Nicolette Gray Earn On YouTube?
The channel has over 1.3 million subscribers as of 2020 and has accumulated over 180 million views so far. It is able to get an average of 120,000 views per day from different sources. This should generate an estimated revenue of around $600 per day ($220,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.