The Fishfam, formerly Kyler and Mad, is a YouTube channel run by a couple named Kyler Steven Fisher and Madison Bontempo. They have an estimated net worth of $2.2 million. They do daily videos showcasing their family and their day to day experiences. They have two kids named Taytum and Oakley who are twins. Before YouTube fame, Kyler worked as a salesman and due to excessive travel, he didn’t like that aspect of his job since he left Madison behind with their twins.
How Much Money Does The Fishfam (Kyler and Mad) Earn On YouTube?
The channel has over 4.4 million subscribers as of 2020 and has accumulated over 900 million views so far. It is able to get an average of 600,000 views per day from different sources. This should generate an estimated revenue of around $3,000 per day ($1.1 million a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Kyler and Madison make extra income through sponsorship deals from different companies willing to pay thousands of dollars for product exposure. He has worked with brands like Dove Men, Hyundai, Bluediamond etc .